The Mojo has garnered quite a fan following for Mahindra Two Wheelers and the company is taking the initiative to connect with owners. In one such exercise, the company organised its first ever 'Mountain Trail' ride across the Himalayas starting from Delhi and ending in Chandigarh for customers as well as media representatives.
The participants of the Mountain Trail rode for close to 3,000 km through the Himalayas, stopping at Leh, Pangong Tso, Kargil War Memorial, Nubra Valley and other destinations over a period of 15 days. The high point, literally, was when the entire group rode to Khardung La, the highest motorable pass in the world.
Mahindra Two Wheelers' Senior General Manager, Marketing and Product Planning, Mr. Naveen Malhotra said, "The Mojo stands for The Joy of Riding & Brotherhood, with Trails being at the core of the brand. The recently concluded Mountain Trail is just another example of why Mojo is the perfect companion for the modern day biker who is looking to explore new terrains."
The Mojo tribe, in essence, is a riders group for Mahindra Mojo owners exclusively and like any other riding club, it means to promote the motorcycling culture and making new people meet from different walks of life over a long, arduous ride. There are 4 trails that are organised by Mahindra namely, the Jungle Trail, Mountain Trail, Desert Trail and the Coastal Trail. Of these, the Jungle Trail and the Mountain Trail have already been organised. One can check out Mahindra's annual ride calendar at Mahindra Mojo's website.